AURIC PACIFIC GROUP LIMITED (APGL)


Auric Pacific Group Limited (Auric Pacific) is a Singapore incorporated investment holding company involved in a diverse range of businesses which includes the distribution of fast moving consumer food and non-food products, food manufacturing and retailing, and restaurant and food court management.

Listed on the mainboard of the Stock Exchange of Singapore, Auric Pacific’s businesses and operations are present in Singapore, Malaysia, Hong Kong and China.


Distribution

Auric Pacific’s various businesses are well known in their respective fields. Its distribution business, under its subsidiary Auric Pacific Marketing Pte. Ltd. provides marketing and distribution services to customers in Singapore, whereas its related Malaysian counterpart, Auric Chun Yip Sdn Bhd provides similar services in Malaysia.

Auric Pacific Marketing and Auric Chun Yip have successfully assisted leading global consumer brands to elevate their market positions and build strong market shares in Singapore and Malaysia. Our business partners includes among others, the following well established global and household names such as, Post, Kelloggs, Pringles, McCormick, Anlene, Kraft, Heinz, Twinings, Abbott Laboratories, and Lee Kum Kee. Collectively, Auric Pacific Marketing and Auric Chun Yip have over a hundred brands in its distribution portfolio.

As part of its portfolio, Auric Pacific Marketing markets and distributes leading commercial wines, which includes wines that originate from Australia, California, Chile, France, Italy, New Zealand and South Africa, under brands such as Hardys, Robert Mondavi, Cono Sur, Champagne Jacquart, Castello Banfi, Kim Crawford and Neberburg. Auric Pacific Marketing further carries fine wines comprising more than two hundred labels of classified growth, premium wines as well as cult brands from renowned wineries.


Brands Owned by Auric Pacific

Auric Pacific markets and distributes its own well established household brands, such as Sunshine, Top-One, SCS, Buttercup and Gourmet. Sunshine and Top-One bread and bakery products, SCS dairy products and Gourmet processed meats may be found in almost every home in Singapore whereas Buttercup dairy products are established household essentials across the Causeway.


Manufacturing

Sunshine and Top-One breads are made at Auric Pacific’s own baking and manufacturing facility based in Singapore. The bakery, which has been placing bread and other bread products on tables within Singapore homes since the 1930s, is one of the nation’s largest and established bread manufacturers in Singapore. Auric Pacific Food Processing Sdn Bhd, a Malaysian subsidiary of Auric Pacific, manufactures Buttercup, butter blend and margarine products. Auric Chun Yip markets and distributes the Buttercup branded range of products through its distribution network in Malaysia.


Food Retail

Auric Pacific’s food retail businesses are carried out through its subsidiaries Food Junction Holdings Limited, and Délifrance Asia Limited. Food Junction, manages and operates a chain of food courts in Singapore and Malaysia, branded under Food Junction, The Food Place and Food Garden. It further manages and operates casual dining restaurants and outlets, which includes, 1 Market, MEDZS, Eggs & Berries, Toast@Work in Singapore, Lippo Chiuchow Restaurant in Hong Kong, and Li Xuan and Malones in Shanghai. Délifrance is a brand readily recognisable in Singapore and Malaysia with retail food outlets serving French bakery products in the respective territories. Délifrance began its operations in Singapore in 1983, initially focusing on manufacturing bakery products for wholesale customers, following which, it expanded into café operations in 1985 when it opened the first Délifrance café in Singapore at Clifford Centre. Since then, it has grown across Asia and today, Auric Pacific’s subsidiary Délifrance Asia Ltd, through its subsidiaries, operate and manage more than 75 Délifrance outlets in Singapore, Malaysia and Hong Kong. For more information on Auric Pacific Group Limited, please refer to our website at www.auric.com.sg.

 


Auric Pacific Marketing, headquartered in Singapore, markets and distributes well-known international brands. It is also the home of beloved national brands such as Buttercup Luxury Spread, SCS Butter and Gourmet meats.

In Malaysia, Auric Chun Yip Sdn Bhd has grown into a national powerhouse where it markets and distributes food and beverage products. Through Auric Pacific Food Processing, it also manufactures Buttercup’s range of chilled and ambient butter blend products.

APGL also fully owns Food Junction Holdings Limited, which manages and operates a chain of food courts in Singapore, Malaysia and Indonesia.

In its expansion into food retailing, APGL acquired Délifrance Asia Ltd in December 2007. Délifrance Asia Ltd has established its presence in Singapore since 1983, initially focusing on the manufacturing of bakery products for wholesale customers. The brand has since grown into a network of over 140 stores in various Asian cities.