AURIC PACIFIC GROUP LIMITED

Auric Pacific Marketing has a team of experienced and dynamic sales and marketing professionals who are skilled in planning and implementing sound marketing strategies that meet brand owners' objectives. Backed by an effective team of supply chain professionals with seamless access to real-time information available from an integrated information system infrastructure, we are able to provide fast execution speed and timely response in the fast-moving FMCG market.

Our ability to successfully market and distribute a broad range of products, coupled with our strong customer relationships across a spectrum of market channels, makes AP Marketing the partner of choice for brand owners and customers. In addition to our strength in the retail segment as a result of the strong mix of category leaders, our niche is in the depth of distribution in both the Food Service as well as the Convenience and Traditional Trade sectors.

Sunshine Bakeries is the nation's oldest plant bakery having evolved since the 1930s. Today, it is one of the biggest bread manufacturers in Singapore. Sunshine is Asia's first bakery to be awarded three prestigious PSB awards: ISO 9000 for quality, ISO 14000 for environmental friendliness, HACCP for food hygiene and safety.

Using modern technology and equipment, and the finest ingredients, we bake fresh and great tasting bread every day for our house brands Sunshine and Top-One. Our factory also produces a wide range of delicious buns, cream rolls and frozen food products including frozen pizzas, garlic bread, pies and pastry products. More information can be obtained at www.sunshine.com.sg.

In Malaysia, Auric Pacific (M) Sdn Bhd through its subsidiary Auric Pacific Food Processing Sdn Bhd manufactures an array of spread and margarine products under the Buttercup label and also markets SCS Butter.

Through its marketing and distribution arm Auric Chun Yip Sdn Bhd, Auric Pacific markets and distributes proprietary leading brands such as Buttercup spread and SCS butter as well as other international brands including Anchor, Leggo's, Meadow Lea, Paysan Breton, Perfect Italiano and Simplot. Our product portfolio is wide and includes dairy, baking ingredients, sauces, dressings, potato products, frozen seafood, sausages, cold cuts and many others.

We distribute across the three main segments of the food industry covering retailers, food service providers and manufacturers. Our retail clients include hypermarkets, supermarkets, convenience stores, mini-marts and Chinese medical halls while the food service channels cover hotels, restaurants, cafes, bakeries, airlines and others. We also supply to food manufacturers including MNCs and local food companies.

Auric Pacific Fine Wines is in the niche business of distributing fine wines in Singapore and the region. We are dedicated to bringing you some of the finest selections of exquisite and prestigious wines from around the world including France, Italy and California. In addition, there are wines from other regions such as Spain, Chile, Argentina, Australia and New Zealand.

We carry more than 800 labels of fine and rare wines, many of which are solely distributed by APFW. We have exclusive distribution rights to several premium labels such as Aldo Conterno, Anne Gros from France, Argiano, Colgin, Didier Dagueneau, Harlan, Henri Boillot, Kongsgaard from California, USA, La Spinetta, Pahlmeyer, Tua Rita from Italy. Our company also deals in wine futures or en primeur Bordeaux wines that are purchased as pre-releases right after harvest and delivered two and a half years later. Wine futures have proven to be good investments for the savvy collector.

Our customers comprise retailers, hoteliers, independent food and beverage operators, corporate clients, and a growing pool of discerning wine buyers and collectors in the region.

We offer competitive prices, a wide range of quality items and professional advice in buying and investing in wines. To strengthen customer relationships and brand awareness, we conduct regular wine tasting and winemaker events and circulate a bi-weekly e-newsletter to regular patrons and registered readers.

Visit our wine shop located in a 5,200 square-foot temperature-controlled warehouse at #06-06 Noel Corporate Building, 50 Kallang Avenue in Singapore or reach us at www.apfw.com.sg.

Strategic Investments
Auric Pacific Group manages a diversified investment portfolio including strategic investments in growth companies with strong brand names.

The Group owns One Phillip Street office tower in Singapore's financial district and holds a 29.9% stake in SGX-listed Robinson and Company, Limited and a 29.9% interest in Sesdaq-listed Food Junction Holdings Limited.

Robinsons is one of Singapore's oldest and most respected retail brands. Robinson and Co owns and manages the Robinsons department stores in Singapore and Malaysia and John Little department stores in Singapore. It also owns and operates the British Marks & Spencer franchise in Singapore and Malaysia.

Food Junction Holdings operates a chain of food courts, Food Junction and Food Culture, in the region including Singapore, Malaysia, Indonesia and China.

"Get a copy of Bon Vivant - June 08, our monthly newsletter" (7MB)
  Click to download.